How to Get More Likes and Shares
Content marketing starts with creating good content. This should be obvious, but it’s not. I follow someone on Facebook who has got a reasonable large and loyal following. But he tends to blitz post promotional content. At first, we all respond to his excitement. Then we learn to ignore it. Sure enough, he gets less likes and shares as he goes along. It becomes annoying. Oops.
They say we have learned to become very selective. That it is hard to catch the attention of viewers/users/audiences these days. It is, because of the heaps and heaps of content we’re filtering each day. We have learned to block and tune out.
And yet, at the same time, we are also looking for content. Otherwise how would “late-starter” Pinterest have become so huge? Pinterest demonstrates that people want more content. We crave content. We want to share content, even. But it’s got to be the right content.
Pinterest demonstrates that people want more content.
But for most of us, our business is not publishing or writing. We’re not editors. And a lot of us simply can’t afford to hire someone to do it for us. So creating good content can be a struggle.
How to create content that people like and want to share
Below is a handy infographic that will help you create content that people want. Interestingly it sort of leaves out one of the most kinds of content that we tend to share: content that helps us do something. But that you got here for free, folks!
Hopefully this infographic can help you create content that will help attract more attention to your brand.